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What Will I Regret Not Doing? What Research Says—and What I’m Doing Now
By Alona · Published · 3 min read
Editorial standards and correctionsregret researchlife regretsmissed opportunitiesunfulfilled aspirationspersonal reflectionconsistencyfuture planning
What do people regret most? Research on missed opportunities and unfulfilled aspirations, plus the steps I’m taking now to minimize my own future regrets.
I know myself. I tend to regret things. So I want to think ahead and do something now about the regrets I can already imagine.
What I learned
Regret is the feeling that a different choice might have led to a better outcome. Research points to education, work, relationships, and unfulfilled aspirations.
11 studies: education 32.2%, career 22.3%, romance 14.8%, parenting 10.2% of reported regrets. What We Regret Most… and Why — Roese & Summerville (2005)
6 studies: ideal-self regrets were reported more often than duty-related regrets (72% vs. 28%). 76% named an unfulfilled aspiration as their biggest regret. The Ideal Road Not Taken — Davidai & Gilovich (2018) · Cornell’s explanation
These numbers describe the study samples. A separate survey of 370 US adults put romance first (19.3%), then family (16.9%). Inaction regrets lasted longer. Regrets of the Typical American — Morrison & Roese (2011)
Over time, things left undone tend to become more prominent regrets. That is why I want to act now. The Experience of Regret — Gilovich & Medvec (1995)
What I might regret—and what I’ll do
Not becoming really good at something. Or not doing something I fear. I am not sure but I want to try and actually do it. Now. While I can.
I recognize this feeling. I had a bachelor’s degree from Kyiv, but felt I lacked an education in the US. At 38, I went to California Lutheran University for my MBA. I also went to Arizona State University online for a bachelor’s in psychology. I acted on something that mattered to me.
1. Staying a beginner. I can play tennis and surf, but I’m not really good at either. Maybe I’ll surf more in Malibu or play more tennis here in Conejo Valley. I am trying to practice consistently and give myself time to improve.
My challenges give consistency a concrete shape: 365 Morning Running Challenge, with 6 km or more each morning, and 26-Week LA Marathon 2027 Training.
2. Never feeling established in my work. I’ve invested in real estate, invented things, and written several patents, yet sometimes feel I don’t have a profession. I want to give at least 1 year, possibly 5, to Spark, my app, Zai, and my advisory. These are the things I’m trying to build.
3. Keeping my work to myself. I want to be more vocal about what I’m doing and let go of some perfectionism. Sharing finally feels right; I’m not seeking approval or trying to prove anything.
4. Not making time for fun. I want to explore restaurants and activities, and do more beach workouts with Mark in Hermosa Beach. I want to enjoy these experiences without needing a result or a check mark. My Visit Every U.S. National Park challenge also makes room for exploration.
5. Forgetting this chapter. I want to keep notes, photos, and recordings as I go. Documenting my life feels right, and I don’t need every entry to be polished.
I can’t predict every regret. But I can act on the ones I already see.
Is there something you think you might regret in the future? Do you want to do something about it now?
Look, I’m still figuring this out. I’m living my life, reading research, learning from other people, and refining my thinking as I go. I don’t have a perfect answer. This is a process. My 365 Morning Running Challenge is one way I’m putting it into practice—showing up each day and building consistency.
About the author
Alona
Alona, I founder and CEO behind Spark (My Founders) and Zai. Welcome. Please reach out if you have any questions or suggestions. We thank you for being here!
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