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Before You Sell the Business, Decide What You Are Really Selling
By Alona · Published · 1 min read
Editorial standards and correctionsselling a businessbusiness exit planningfounder decisionsbusiness valuationpost-sale transitionSaaS founders
Before selling a business, examine control, obligations, customers, taxes, identity, and life after the transaction—not only price.
A sale is not only a price. It can change your role, control, workload, identity, audience, and relationship with the product you built.
Write down your priorities before an offer arrives
- Do you want cash, less risk, less work, a larger team, or a clean exit?
- How long are you willing to remain after the sale?
- Which decisions must remain under your control?
- What happens to customers and the community?
- What will taxes, fees, and advisors do to the headline price?
- What will you do the morning after the transition ends?
Build the decision team early
Talk with an attorney, accountant, and an advisor who understands transactions in your industry. Compare terms, obligations, culture, and the product's future — not only valuation.
The highest offer may not create the best life.
The U.S. Small Business Administration outlines common valuation approaches and practical steps for a transfer in its guide to selling or closing a business.
Related in Me and SaaS: Continue with I Built for Three Months Before Testing — Here Is What I Would Do Differently.
About the author
Alona
Alona, I founder and CEO behind Spark (My Founders) and Zai. Welcome. Please reach out if you have any questions or suggestions. We thank you for being here!
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