Email Growth Lab: Campaigns & Automation
Run a Subject-Line Test That Teaches You Something
Design an email subject-line A/B test with one hypothesis, random split, a primary outcome, enough data, and a clear decision rule.
By Ethan 路 2026-09-15
Ideas from the community
email marketing Articles
Original ideas, practical lessons, and community writing about email marketing.
Email Growth Lab: Campaigns & Automation
The Campaign Brief: One Goal, One Audience, One Action
Use a one-page email campaign brief to define the audience, promise, proof, call to action, landing page, and primary success metric before sending.
By Ethan 路 2026-09-15
Email Growth Lab: Campaigns & Automation
A Welcome Sequence That Earns the Second Email
Plan a practical welcome email sequence with clear jobs for each message, useful first steps, segmentation, suppression, and measurable outcomes.
By Ethan 路 2026-09-15
Email Growth Lab: Campaigns & Automation
Map the Customer Journey Before You Automate an Email
A simple customer journey map for planning email automation: audience, trigger, useful message, next action, exit rule, and success metric.
By Ethan 路 2026-09-15